Day: June 28, 2016

Lift Your Click-Through Rates: 2 Tips from the Trenches

Email success Part 1
Alt Tags; Retina Images in Email
We all know that emails are the “workhorse channel.” But are you working everything available to you to optimize your open and click-through rates? In this Part 1 of a special 2-part series of newsletters I address frequent mistakes and ways to avoid them.

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