Blog - Randman Design Direct

Just following my GPS when …

When driving in a car, the GPS points the way for us at every turn. Good design can do that also. Here are some tips how.

April 8, 2024

The Man Who Cried “Snake!” … and Other Attention-Getters

Looking to attract your prospect’s attention, here’s a winning idea.

January 18, 2024

Do fonts really matter to marketers?

What do fonts in things like ads, emails, and direct mail pieces really do for your bottom line?

September 21, 2023

My ChatGPT Confession

Yes, I confess: With so much talk about AI, I decided to try ChatGPT for some work recently. The client even complimented me on the copy I supplied. The truth is…

June 12, 2023

The Real Power of Print Media —
Even in the Arctic!

Some people think that Print Media is kind of obsolete in this digital age. On the contrary! That’s why I know you’ll find this true story, which involves the Arctic Ocean (of all places), eye-opening.

March 15, 2023

My life hack: For living and design

How reading a certain book in college influence my thoughts about organization, both in life and design.

August 1, 2022

Which Summons Is Guilty of Bad Design?

If you were to base your jury-duty attendance solely on these two summons, which one would you be more inclined to respond to?

May 23, 2022

Do Your Customers Really Know You?

How I changed perception with this NEW website. If you asked your customers about all the benefits or services your organization offers, they might rattle

March 16, 2022

My Top 10 Design Elements to Lift Response

Adding the right design elements to your direct response creative can help lift your response rate. Here are my 10 go-to elements — from proven classics to the try-something-new.

September 2, 2021

To Bold or NOT to Bold? The answer is not pretty!

If your aim is to get a good response, bold is a powerful visual tool to help make that happen, but it may not always be the prettiest solution.

June 22, 2021

Vintage Jell-O ads offer a valuable lesson

Branding and Direct Response AdsJell-O knew back in the early 1900’s that you need both branding and direct response ads for a successful campaign.

March 8, 2021

Huh … Tootsie Rolls?

Does candy really make a good thank-you gift? Thank you’s are a great way of creating brand loyalty…if they are done right. Here are 2 ways to get them to work best for you.

September 4, 2020

Connect With Your Audience By Being Relatable

Giving your audience an inside look at your organization.

May 4, 2020

What you can learn from my ruined pants

Do you know what the above laundry symbol represents? Most people can’t easily and quickly recognize this laundry icon (or any of the laundry icons), even though they see them all the time. This means the creator(s) missed an important step in developing the symbol.

February 20, 2020

[Interview] Branding WordCamp NYC

Meryl talks with the Lead Organizer of WordCamp 2018 on the design process used to develop the branding for the 2018 annual WordPress conference.

October 2, 2019

A Panhandler’s Trick You Might Profit From

A simple tip anyone can useSee how one creative tactic used even by a person you would least expect can help raise more dollars!

September 8, 2019

Websites: Direct Mail’s First Cousin

How Websites Follow in Direct Mail’s FootstepsDirect Mail and Websites have special family ties. So if you are developing a website or landing page, look to Direct Mail for insight.

April 6, 2019

“Oh no! …”

“…I may miss out” Visual cues and our emotions work to compel us to take action. Whether we are purchasing lotion at a pharmacy, responding to a call-to-action on a website or direct mail piece, similar techniques can be used to elicit a response.

October 28, 2018

Direct Response Design

Your BFF for Better ROI