Blog - Randman Design Direct

If Someone Can’t Picture It, They Won’t Buy It

What’s one sure way to engage your audience? Make the visual component – whether it be the right image or the right word picture – play a major role in your sell.

May 1, 2025

A red tulip amid white ones does this

I think you’ll agree: a red tulip in a vase filled with look-alike white ones really pops! That’s an example of what the Isolation Effect (aka the Von Restorff Effect) is all about — standing out.

January 26, 2025

More choices can depress response. Really?

Learn what Hick’s Law says about simplifying choices in your design and how it can lead to more decisive actions and greater results.

October 24, 2024

Think you know how prospects read? Read this.

After this exercise, you might just change a few things!

June 10, 2024

Just following my GPS when …

When driving in a car, the GPS points the way for us at every turn. Good design can do that also. Here are some tips how.

April 8, 2024

The Man Who Cried “Snake!” … and Other Attention-Getters

Looking to attract your prospect’s attention, here’s a winning idea.

January 18, 2024

Do fonts really matter to marketers?

What do fonts in things like ads, emails, and direct mail pieces really do for your bottom line?

September 21, 2023

My ChatGPT Confession

Yes, I confess: With so much talk about AI, I decided to try ChatGPT for some work recently. The client even complimented me on the copy I supplied. The truth is…

June 12, 2023

The Real Power of Print Media —
Even in the Arctic!

Some people think that Print Media is kind of obsolete in this digital age. On the contrary! That’s why I know you’ll find this true story, which involves the Arctic Ocean (of all places), eye-opening.

March 15, 2023

My life hack: For living and design

How reading a certain book in college influence my thoughts about organization, both in life and design.

August 1, 2022

Which Summons Is Guilty of Bad Design?

If you were to base your jury-duty attendance solely on these two summons, which one would you be more inclined to respond to?

May 23, 2022

Do Your Customers Really Know You?

How I changed perception with this NEW website. If you asked your customers about all the benefits or services your organization offers, they might rattle

March 16, 2022

My Top 10 Design Elements to Lift Response

Adding the right design elements to your direct response creative can help lift your response rate. Here are my 10 go-to elements — from proven classics to the try-something-new.

September 2, 2021

To Bold or NOT to Bold? The answer is not pretty!

If your aim is to get a good response, bold is a powerful visual tool to help make that happen, but it may not always be the prettiest solution.

June 22, 2021

Vintage Jell-O ads offer a valuable lesson

Branding and Direct Response AdsJell-O knew back in the early 1900’s that you need both branding and direct response ads for a successful campaign.

March 8, 2021

Huh … Tootsie Rolls?

Does candy really make a good thank-you gift? Thank you’s are a great way of creating brand loyalty…if they are done right. Here are 2 ways to get them to work best for you.

September 4, 2020

Connect With Your Audience By Being Relatable

Giving your audience an inside look at your organization.

May 4, 2020

What you can learn from my ruined pants

Do you know what the above laundry symbol represents? Most people can’t easily and quickly recognize this laundry icon (or any of the laundry icons), even though they see them all the time. This means the creator(s) missed an important step in developing the symbol.

February 20, 2020

Direct Response Design

Your BFF for Better ROI