Design ROI

Direct Response Design

Your BFF for Better ROI

4 designs: Which “says” it?

“Collage”
Good direct response design uses words and pictures to speak clearly, immediately, and with purpose. Here’s an example when design is a creative collage and not a direct response design.

Read More »

A red tulip amid white ones does this

“A
I think you’ll agree: a red tulip in a vase filled with look-alike white ones really pops! That’s an example of what the Isolation Effect (aka the Von Restorff Effect) is all about — standing out.

Read More »

My ChatGPT Confession

Yes, I confess: With so much talk about AI, I decided to try ChatGPT for some work recently. The client even complimented me on the copy I supplied. The truth is…

Read More »

Huh … Tootsie Rolls?

candy
Does candy really make a good thank-you gift?
Thank you’s are a great way of creating brand loyalty…if they are done right. Here are 2 ways to get them to work best for you.

Read More »
No more posts to show

Sign up for my quarterly newsletter — Musings on Direct Response Design.