You’re a Marketer who needs to produce measurable results.
I'm the Direct Response Designer who gets it — and gives you solutions.
Meryl Randman
Response-driven design for Acquisition • Retention • Membership • Nonprofits • Events
Ready to update a low-performing direct mail piece … or test a new online design … or maybe get your present design collateral to better hit the mark? Whatever your plans, let’s connect!
TOP 4 REASONS TO CHOOSE THIS DIRECT RESPONSE DESIGNER
For my in-depth knowledge of how to put design and direct marketing tactics to work for you.
For my versatility, which includes direct mail packages, banner ads, print collateral, emails and much more.
For my collaborative nature and sharing of ideas, which can make partnering easy and fun.
For my extended team of pros like senior writers and web developers, if you need them.
See my response-driven portfolio.
I wanted to personally write to you and tell you how much we appreciate your being an extended part of our team. We value your generous spirit, your tremendous talent that you’ve shared with us, and the great ideas you’ve helped us implement to improve what we do. As in the past, we couldn’t have done this last campaign without you collaborating with our team and responding quickly to our needs, even when it might have been inconvenient for you.”
— John Gongwer, Executive Director, 21 Wilberforce
DESIGN THAT GETS RESULTS
SUBSCRIPTION RESPONSE DOUBLED
for a financial investment research services firm, with the design and copy strategy I proposed for their direct mail package.
END-OF-YEAR ONLINE DONATIONS INCREASED 100%
when compared to the previous year, for a social justice nonprofit; this was a result of the email appeal (a series of 8 emails) I strategized and designed.
BROCHURE REDO TURNED THE TIDE FOR CLIENT
This brochure finally gave the message and look the client needed to clearly sell their product.
For B2C
Do today’s consumers respond more to a dazzling design or something plain, like a voucher? I’m up on what works, because what gets results is not always what you think!
For B2B
Want to generate leads, maintain a relationship, or upsell? I make my design talk business — without forgetting that business people are human, too.
For Nonprofits
Fundraisers love teaming up with me because I know how to tell their story (it’s different from B2C and B2B). Plus, I respect their budget constraints.
Meryl’s integrative approach to design and copy helped us launch an email campaign that was based on our mass media, while having a life of its own – and our response rates greatly improved. … I always know I’ll get excellent quality – delivered on time and on budget. Plus, she is so nice to work with.”
— Heather Lawrence, Former Director of Product & Acquisition Mktg, Charter Communications
