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Direct Response Design

arrows going in many directions

A Valuable Early Lesson How looking at a sweepstakes package changed my mind about what can work in direct response design.

January 23, 2013

Judging Email Creative Based on “Images Off” These gray “image off” boxes, if not done correctly, can negatively impact your email.

April 28, 2011

And Learn Why This Aspect Ratio is Important When MailingHINT: It’s directly related to your budget.

January 18, 2011

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