21Wilberforce is a nonprofit that empowers people of faith to support persecuted communities of all faiths and globally expand freedom of religion, belief, and conscience.
As with all projects, it starts with an evaluation of the previous year’s End-of-Year Appeals. Conclusions were drawn and then implemented into 2019 appeals. This included telling a story and using fundraising tactics like matching gift. Due to the smaller budget we had to cut the number of emails deployed and develop one new template that was flexible enough to work with various messaging. Above is the effort 3 email that went out in the first week in December. A total of 8 emails were created and deployed throughout the month.
