Marquiette’s, a high-end jewelry store in Montgomery, Alabama, sought to update its Christmas creative. While the existing designs were attention-grabbing, their overly busy layout and loud color choices failed to reflect the luxury image the brand represented. Marquiette’s turned to Meryl for a refined approach that would maintain engagement while elevating the store’s high-end appeal.
Marquiette’s had built a loyal customer base, but its Christmas promotional materials relied on an aesthetic that clashed with its reputation for quality. The goal was to simplify the design and align the brand’s visual identity with its upscale status, all while keeping the appeal of strong holiday sales messaging.
Meryl reimagined the Christmas campaign with a clean, elegant approach:
Refined Typography & Layout: Replacing chaotic and unrelateable design elements for clean, airy compositions that conveyed sophistication.
Simplified Color Palette: Introduced a more refined color palette that complemented the brand’s premium identity while evoking the holiday season.
Strategic Messaging: Clear direct language that emphasized value, making lower-cost items feel like luxury steals.
A Record-Breaking Holiday Season 40% increase in sales, the highest in 15 years.
By aligning the design with the store’s luxury positioning, customers perceived even the more affordable jewelry as premium, driving more purchases. Meryl helped Marquiette’s turn an ordinary seasonal campaign into their most successful one in over a decade.
