Branding and Direct Response AdsJell-O knew back in the early 1900’s that you need both branding and direct response ads for a successful campaign.
Does candy really make a good thank-you gift? Thank you’s are a great way of creating brand loyalty…if they are done right. Here are 2 ways to get them to work best for you.
Giving your audience an inside look at your organization.
Do you know what the above laundry symbol represents? Most people can’t easily and quickly recognize this laundry icon (or any of the laundry icons), even though they see them all the time. This means the creator(s) missed an important step in developing the symbol.
Meryl talks with the Lead Organizer of WordCamp 2018 on the design process used to develop the branding for the 2018 annual WordPress conference.
A simple tip anyone can useSee how one creative tactic used even by a person you would least expect can help raise more dollars!
How Websites Follow in Direct Mail’s FootstepsDirect Mail and Websites have special family ties. So if you are developing a website or landing page, look to Direct Mail for insight.
“…I may miss out” Visual cues and our emotions work to compel us to take action. Whether we are purchasing lotion at a pharmacy, responding to a call-to-action on a website or direct mail piece, similar techniques can be used to elicit a response.
Meryl talks with a small business publication about how and why direct mail still needs to be in every marketer’s toolbox.
Can you guess what the illustration above represents? If you are having difficulty it’s because an important component is missing — CONTEXT.
Q&A on why you shouldn’t be. Lightboxes may be one of the least favorite user experiences on the web. What are they? Why are they a growing trend? And why am I touting their use?
Cubism and Direct Mail both utilize a multiple perspective approach for their creative.
What Happened When I Taught My Nephew 5 Simple Tactics We all know that direct response isn’t child’s play. It’s hard work. Nevertheless, if you keep just a few things in mind, even a novice can make a difference — and the story of my teenage nephew, Ian, and what he was able to accomplish is a good example.
Alt Tags; Retina Images in Email We all know that emails are the “workhorse channel.” But are you working everything available to you to optimize your open and click-through rates? In this Part 1 of a special 2-part series of newsletters I address frequent mistakes and ways to avoid them.
Spam Filters & PreheadersI learn a lot from my email work with clients. In Part 2 of my series on mistakes to avoid, I want to alert you to Mistake 3 and Mistake 4, which — when it comes to lifting open rates — you should never, ever ignore!
Top 3 Reasons for Charts
Charts (pie, bar, and others) are proven attention-winners. Of course, they’re perfect for presentation of data. But, with a little creative flair, you can also employ them to make your most important sales messages pop, online and off.
2 Proven Ways to Team Them Up When email and direct mail join forces, their combined strengths can really put some POW in your response rates and give your business or nonprofit greater ROI.
The power of a simple THANK YOU letter. 8 Do’s and Don’ts when creating one.
