meryl.randman, Author at Randman Design Direct

Responsive Emails: Make Them Work for You

What’s a responsive email? How does the same newsletter look on the desktop and on a mobile device? How does improper formatting affect the click-through rate? Get answers here.

2-Minute Direct Response Design Critique

By making just six simple tweaks to the above magazine insert card I was able to transform a simple insert card into a more effective and powerful acquisition tool.

Don’t Litter Between 11AM-12:30PM?

The Importance of the 2C’s The above street sign is a perfect example of why the 2C’s — Conciseness and Clarity — need to be considered in every creative.

Unopened Email: How It Can Bring In Sales

By making just six simple tweaks to the above magazine insert card I was able to transform a simple insert card into a more effective and powerful acquisition tool.

4 Call-to-Action Button Design Ideas to Test

Testing is a great way to figure out how to get a better response rate. Here’s a very simple test that you can do, that can be very effective.

Ugly and Unorganized Worked!

arrows going in many directions

A Valuable Early Lesson How looking at a sweepstakes package changed my mind about what can work in direct response design.

Are You Turning Off Customers?

Judging Email Creative Based on “Images Off” These gray “image off” boxes, if not done correctly, can negatively impact your email.

An Easy Trick to check U.S. Letter Mail Aspect Ratio

And Learn Why This Aspect Ratio is Important When MailingHINT: It’s directly related to your budget.

Author: meryl.randman