Blog - Page 2 of 3 - Randman Design Direct

Connect With Your Audience By Being Relatable

Giving your audience an inside look at your organization.

May 4, 2020

What you can learn from my ruined pants

Do you know what the above laundry symbol represents? Most people can’t easily and quickly recognize this laundry icon (or any of the laundry icons), even though they see them all the time. This means the creator(s) missed an important step in developing the symbol.

February 20, 2020

[Interview] Branding WordCamp NYC

Meryl talks with the Lead Organizer of WordCamp 2018 on the design process used to develop the branding for the 2018 annual WordPress conference.

October 2, 2019

A Panhandler’s Trick You Might Profit From

A simple tip anyone can useSee how one creative tactic used even by a person you would least expect can help raise more dollars!

September 8, 2019

Websites: Direct Mail’s First Cousin

How Websites Follow in Direct Mail’s FootstepsDirect Mail and Websites have special family ties. So if you are developing a website or landing page, look to Direct Mail for insight.

April 6, 2019

“Oh no! …”

“…I may miss out” Visual cues and our emotions work to compel us to take action. Whether we are purchasing lotion at a pharmacy, responding to a call-to-action on a website or direct mail piece, similar techniques can be used to elicit a response.

October 28, 2018

[ INTERVIEW ]
Direct Mail Is Still an Important Marketing Component

Meryl talks with a small business publication about how and why direct mail still needs to be in every marketer’s toolbox.

August 4, 2018

How to Give Your Images More Impact

Can you guess what the illustration above represents? If you are having difficulty it’s because an important component is missing — CONTEXT.

July 18, 2018

How Cubism Is Like Direct Mail

Picasso
Cubism and Direct Mail both utilize a multiple perspective approach for their creative.

June 16, 2017

Direct Response in Action

What Happened When I Taught My Nephew 5 Simple Tactics We all know that direct response isn’t child’s play. It’s hard work. Nevertheless, if you keep just a few things in mind, even a novice can make a difference — and the story of my teenage nephew, Ian, and what he was able to accomplish is a good example.

October 6, 2016

Lift Your Click-Through Rates: 2 Tips from the Trenches

Alt Tags; Retina Images in Email We all know that emails are the “workhorse channel.” But are you working everything available to you to optimize your open and click-through rates? In this Part 1 of a special 2-part series of newsletters I address frequent mistakes and ways to avoid them.

June 28, 2016

Lift Your Open Rates: 2 Tips from the Trenches

Spam Filters & PreheadersI learn a lot from my email work with clients. In Part 2 of my series on mistakes to avoid, I want to alert you to Mistake 3 and Mistake 4, which — when it comes to lifting open rates — you should never, ever ignore!

February 19, 2016

How to Stand Out with More Visual Promotions

Top 3 Reasons for Charts
Charts (pie, bar, and others) are proven attention-winners. Of course, they’re perfect for presentation of data. But, with a little creative flair, you can also employ them to make your most important sales messages pop, online and off.

October 29, 2015

Direct Response Design

Your BFF for Better ROI