Tag: Design

A Cautionary Reminder

No matter how impressive AI imagery is, successful design projects still depend on the same core principles that have always driven response.

My Top 10 Design Elements to Lift Response

Adding the right design elements to your direct response creative can help lift your response rate. Here are my 10 go-to elements — from proven classics to the try-something-new.

To Bold or NOT to Bold? The answer is not pretty!

If your aim is to get a good response, bold is a powerful visual tool to help make that happen, but it may not always be the prettiest solution.