Tag: direct mail

The Man Who Cried “Snake!” … and Other Attention-Getters

Looking to attract your prospect’s attention, here’s a winning idea.

Freshman Playbook Brochure

Acquisition, Brochure, Direct Mail

My Top 10 Design Elements to Lift Response

Adding the right design elements to your direct response creative can help lift your response rate. Here are my 10 go-to elements — from proven classics to the try-something-new.

To Bold or NOT to Bold? The answer is not pretty!

If your aim is to get a good response, bold is a powerful visual tool to help make that happen, but it may not always be the prettiest solution.

What you can learn from my ruined pants

Do you know what the above laundry symbol represents? Most people can’t easily and quickly recognize this laundry icon (or any of the laundry icons), even though they see them all the time. This means the creator(s) missed an important step in developing the symbol.

8 Ways to Make a Great Thank You Deliver

The power of a simple THANK YOU letter. 8 Do’s and Don’ts when creating one.