Tag: email

My Top 10 Design Elements to Lift Response

Adding the right design elements to your direct response creative can help lift your response rate. Here are my 10 go-to elements — from proven classics to the try-something-new.

To Bold or NOT to Bold? The answer is not pretty!

If your aim is to get a good response, bold is a powerful visual tool to help make that happen, but it may not always be the prettiest solution.

8 Ways to Make a Great Thank You Deliver

The power of a simple THANK YOU letter. 8 Do’s and Don’ts when creating one.