A red tulip amid white ones does this

More choices can depress response. Really?

Think you know how prospects read? Read this.

Just following my GPS when …

The Man Who Cried “Snake!” … and Other Attention-Getters

Do fonts really matter to marketers?

My ChatGPT Confession
Yes, I confess: With so much talk about AI, I decided to try ChatGPT for some work recently. The client even complimented me on the copy I supplied. The truth is…
The Real Power of Print Media —
Even in the Arctic!

My life hack: For living and design

Which Summons Is Guilty of Bad Design?

Do Your Customers Really Know You?

My Top 10 Design Elements to Lift Response

To Bold or NOT to Bold? The answer is not pretty!

If your aim is to get a good response, bold is a powerful visual tool to help make that happen, but it may not always be the prettiest solution.
Vintage Jell-O ads offer a valuable lesson

Huh … Tootsie Rolls?

Connect With Your Audience By Being Relatable

What you can learn from my ruined pants

[Interview] Branding WordCamp NYC

Meryl talks with the Lead Organizer of WordCamp 2018 on the design process used to develop the branding for the 2018 annual WordPress conference.