meryl.randman, Author at Randman Design Direct

What Makes a Compelling Photo?

In direct response design, photos must do more than grab attention — they need to drive action. How do you choose the right ones? Ask these 5 key questions…

4 designs: Which “says” it?

Good direct response design uses words and pictures to speak clearly, immediately, and with purpose. Here’s an example when design is a creative collage and not a direct response design.

If Someone Can’t Picture It, They Won’t Buy It

What’s one sure way to engage your audience? Make the visual component – whether it be the right image or the right word picture – play a major role in your sell.

A red tulip amid white ones does this

I think you’ll agree: a red tulip in a vase filled with look-alike white ones really pops! That’s an example of what the Isolation Effect (aka the Von Restorff Effect) is all about — standing out.

More choices can depress response. Really?

Learn what Hick’s Law says about simplifying choices in your design and how it can lead to more decisive actions and greater results.

Think you know how prospects read? Read this.

After this exercise, you might just change a few things!

Just following my GPS when …

When driving in a car, the GPS points the way for us at every turn. Good design can do that also. Here are some tips how.

The Man Who Cried “Snake!” … and Other Attention-Getters

Looking to attract your prospect’s attention, here’s a winning idea.

Do fonts really matter to marketers?

What do fonts in things like ads, emails, and direct mail pieces really do for your bottom line?

My ChatGPT Confession

Yes, I confess: With so much talk about AI, I decided to try ChatGPT for some work recently. The client even complimented me on the copy I supplied. The truth is…

The Real Power of Print Media —
Even in the Arctic!

Some people think that Print Media is kind of obsolete in this digital age. On the contrary! That’s why I know you’ll find this true story, which involves the Arctic Ocean (of all places), eye-opening.

My life hack: For living and design

How reading a certain book in college influence my thoughts about organization, both in life and design.

Which Summons Is Guilty of Bad Design?

If you were to base your jury-duty attendance solely on these two summons, which one would you be more inclined to respond to?

Do Your Customers Really Know You?

How I changed perception with this NEW website. If you asked your customers about all the benefits or services your organization offers, they might rattle

My Top 10 Design Elements to Lift Response

Adding the right design elements to your direct response creative can help lift your response rate. Here are my 10 go-to elements — from proven classics to the try-something-new.

To Bold or NOT to Bold? The answer is not pretty!

If your aim is to get a good response, bold is a powerful visual tool to help make that happen, but it may not always be the prettiest solution.

Vintage Jell-O ads offer a valuable lesson

Branding and Direct Response AdsJell-O knew back in the early 1900’s that you need both branding and direct response ads for a successful campaign.

Huh … Tootsie Rolls?

Does candy really make a good thank-you gift? Thank you’s are a great way of creating brand loyalty…if they are done right. Here are 2 ways to get them to work best for you.

Author: meryl.randman